A Naturally Balanced Dog
A Naturally balanced dog believes that whole foods is the main
building block of health in our life as well as our dogs lives.
The destruction of our dogs health began 86 years ago
with the first dry dog food in the 1930's
In 1860, James Spratt, an electrician and lightning rod salesman from Ohio, was the first to manufacture a dried dog biscuit food. Spratt called his biscuit the “Patented Meat Fibrine Dog Cake”. His company began operations in America in the 1870s and General Mills acquired it in the 1950's
Prior to the advent of Spratt’s Dog Cake,
household pets were generally fed table scraps.
In 1907, F.H. Bennett Biscuits Co. introduced bone shaped ‘Milk-Bone’ dog biscuits. His biscuits were “whole nutrition” made with meats, cereals, milk, liver oil, and vitamins. They were packaged in boxes, rather than in bulk, to meet the needs of different breed sizes.
The 1930’s saw the introduction of a dry dog meat-meal produced by Gaines Food Company. Clarence Gaines marketed his “100% complete and balanced nutrition” by exhibiting his own pointer at a well-known dog show.
General Foods purchased Gaines in 1943.
After WWI and the invention of cars, horsemeat became very cheap.
An Illinois horse dealer, P.M. Chappel, started canning horsemeat under the brand name of Ken-L Ration. In 1968, Ken-L Ration was the sponsor of the pet kennel at Disneyland, known as Ken-L Land. Ken-L ration was purchased by Quaker Oats, and the brand was sold to the H.J. Heinz Co. in 1995.
During WWII, metal used for canned dog food was set aside for the war effort. This nearly ruined the canned pet food industry. Dog food manufacturers later experienced difficulties in maintaining high-quality products under the conditions of wartime shortages.
Commercial dog foods in the early 1940’s could not maintain an Army dog in good working condition. So in November 1942, the Quartermaster Corps authorized the procurement of both commercial dog food and additional meat to supplement the diet. During March 1944, the Army Veterinary Service developed a canned dog food by combining groundhorsemeat and herring.
After WWII, the pet food industry capitalized on the meat by-products industry
as an economical and convenient way to feed dogs.
By then, sales had reached $200 million. The number one benefit of commercial pet food was convenience, and with the economy booming, people could now afford the luxury of pet food. Canned pet food was the primary type of food sold, but in 1956 the first dry kibble pet foods were being produced via a process called extrusion, which forms foods into dry kibble.
Success continued throughout the 1960’s and 1970’s as companies began to diversify flavors and refined the extrusion technology. The 1980’s saw the introduction of ailment-specific diets such as those offered by Hill’s Pet Nutrition for kidney or liver failure. In the 1990’s, pet food was diversified and now included diets based on the activity level and breed of dog.
Over the years as the development of commercial foods began
the results are
The current consumer trend in pet foods is toward a more natural or holistic diet, including both raw and homemade human-quality foods. Nutritional research continues to modify the diet recommendations for pets, and will continue to do so well into the future.
The pet food industry has grown to $15 billion in annual sales. Convenience and price are now falling second to fulfilling pet health and wellness.